Making the Right Marketing Video for YOUR Business

Making the Right Marketing Video for YOUR Business with CB Media & ERF Skillnet.

This course is for business owners, sales/ marketing managers and their staff who want to produce affordable, professional looking videos for their businesses on their phone or laptop with ease.

Video production is not too technical or too complicated!

Gain the confidence and the know-how to produce professional looking videos that will increase sales/brand awareness, as well as learn to market the videos appropriately and to your best advantage. The aim of the programme is to demonstrate to participants that the process of making a promotional video for their business is not too technical or too complicated.

By the end of the programme participants will;

1. have filmed, edited and promoted (online) 1 video
2. know how to use their phone and their laptop to produce great sales videos for next to nothing
3. know how to create content that will keep their audience watching, liking and sharing their videos
4. have become skilled in editing their videos, adding captions, graphics and slides with ease

Programme Format: 3 module on-line coaching program delivered over 3 weeks. Each weekly session lasts for 3 hours. It is a highly interactive training: participants do the work as they are learning the concepts and new skills.

WEEK 1

Module 1: Create your video profits blueprint

Module 2: Breakthrough the Imposter Syndrome and the fear of being on camera

Key learning outcomes:

1. Why and how use video to establish yourself as an industry expert
2. How to overcome the imposter syndrome and the fear of being on camera
3. How to craft your ideal client profile
4. How to create content that sells and structure your videos
5. Why are client testimonials so powerful and how to film them

WEEK 2

Module 3: Master Your Professional Filming Skills with Your Smartphone

Module 4: Edit Your Videos with Ease

Key learning outcomes:

1. Get ready to shoot with your phone: learn insider industry secrets to make your videos look professional.
2. Realise that you already have the right equipment
3. Each participant will read their script (created during the previous session) and get feedback from the coach
4. Each participant will film their video, under coach supervision and learn how to edit their video

WEEK 3

Module 5: Market Your Videos and attract your ideal clients

Key learning outcomes:

1. Learn how to market your videos to attract your ideal clients
2. Learn where and how to post your videos: Introduction to LinkedIn, Facebook, Instagram & YouTube
3. Each participant will push their video out on the social media platforms relevant for their business

Workshop Details:

Date:             Thursday 10th, 17th & 24th February 2022

Time:            10am – 1pm

Format:        Virtual Online Webinar

Cost:             €190

** Early booking is recommended as places are strictly limited. Book online or if you would prefer to be invoiced, please email anna@erfireland.com 

This course is subsidized by ERF Skillnet