The Human Connection: Trends Shaping Marketing for 2026
Join this interactive, online workshop on Feb 18th with Jennifer from Thrive Marketing and ERF Skillnet.
It is for anyone keen to learn the latest trends shaping marketing in 2026, with a focus on the ‘human connection’. It has been structured with recruitment professionals, marketers and business owners in mind.
What You’ll Learn
Learning outcomes include:
- – Understand why human connection is critical in 2026.
- – Explore five key trends shaping marketing, and in particular their relevance to recruitment.
- – Learn practical strategies to apply these trends to your business.
- – Leave with an actionable toolkit which you can implement straight away.
Agenda
10:00 – 10:15 | Welcome & Objectives
10:15 – 10:40 | Why Human Connection Matters
10:40 – 11:10 | 5 Key Trends Shaping Marketing in 2026
- – Trend 1: Empathy-Led Storytelling
- – Trend 2: Community-Centric Marketing
- – Trend 3: Humanised AI Experiences
- – Trend 4: Inclusive & Accessible Communication
- – Trend 5: Trust as a Brand Currency
11:10 – 11:20 | Break
11:20 – 12:00 | Breakout Exercise: Applying Trends
12:o0 – 12:20 | Practical Toolkit
12:20 – 12:30 | Wrap-Up & Q&A
DETAILS:
Date: Wednesday 18th February
Time: 10am – 12.30pm
Cost: FREE
Format: Zoom
This course is fully subsidised by ERF Skillnet – places are limited so early booking is recommended.
ABOUT THE TRAINER:
Jennifer Brennan is CEO of Thrive Marketing and is an experienced marketing and communications professional with a demonstrated history of working in the private and not-for-profit sector. She is skilled in all areas of branding, marketing, communications, strategy, planning, event management, PR and all things digital.
For over two decades Jennifer has successfully led several rebranding projects with leading companies throughout Ireland, in particular those within the professional services, not-for-profit, start-up, wellness and sustainability space.
Jennifer is also a personal brand and employer brand strategist working with individuals, senior management and c-suite executives to manage their personal, professional and employer brands, along with their online and offline reputation. She helps all those she works with to create a personal and professional brand that places them in the best position to excel in all they do, and to build an employer brand to attract and retain the best talent to build their teams and businesses.
She is a lover of all things brand…and the one who gets over excited about the logo round in a table quiz!!
