Strategic Sales for Recruitment Professionals

Following strong demand, we are delighted to bring this programme back. Join Jason Cooper (Facilitated by ERF Skillnet) for this 2-part online workshop.

This immersive two-part workshop is designed to help recruitment consultants move from a reactive, transactional sales approach to a proactive, strategic one. With rising competition and shifting client expectations, recruiters must learn to sell value over price, differentiate themselves, and own the sales process.
Participants will walk away with practical tools, techniques, and a clear structure to engage, influence, and convert more clients—faster.

DAY ONE: Proactive Selling + Strategic Planning

Theme: Shifting from Order-Taking to Opportunity-Creating

– Break free from reactive sales habits
– Start strategic conversations that lead to high-quality opportunities
– Qualify deals early and eliminate “maybes”
– Control the sales process with structure and confidence

Topics Covered
– The Confident Sales Process: How to sell when no one is buying
– Creating urgency using value and fear of loss, not desperation
– Identifying actual client pain points with advanced questioning
– Building trust quickly and positioning as a growth partner
– Language that opens doors: how to lead with curiosity, not CVs

Interactive Components
– Role-play: Opening calls that shift from “vacancy filling” to value conversations
– Sales tool walk-through:

• * Opportunity Qualifier (disqualify weak deals early)

• * Proactive Prospecting Grid

• * 90-Day Forecast Planner

KEY LEARNING OUTCOMES:

Participants will leave with a sharper sales mindset, new language to lead confident conversations, and tools to qualify and close deals faster.

DAY TWO: Influence, Impact & Closing with Confidence

Theme: Controlling the Conversation & Closing with Certainty

– Sell on value, not price
– Handle objections without defensiveness
– Move prospects through the pipeline with control and clarity
– End calls with strong, next-step-driven closes

Topics Covered
– Speaking the buyer’s language: value, ROI, and strategic outcomes
– Using FUD (Fear, Uncertainty, Doubt) ethically to create urgency
– Objection handling frameworks that keep conversations alive
– How to close decisively: The 3-Minute Close Method
– Embedding a structured sales process into everyday workflows

Interactive Components
– Role-play: Objection handling & closing scenarios
– Sales tools:

• * ROI Pitch Builder

• * Objection Handling Matrix

• * Closing Checklist & Follow-Up Templates

KEY LEARNING OUTCOMES:

Participants will leave with a repeatable closing structure, greater confidence, and clarity on how to convert conversations into revenue—consistently.

THIS TRAINING IS IDEAL FOR:

✅ Recruitment Consultants (junior to senior)
✅ Business Development Executives
✅ Client Relationship/Account Managers
✅ Agency owners and Team Leaders

DATES:              Tues 13th & Wed 14th Oct   

TIME:                 9am – 12 noon

LOCATION:       2 x online webinars

COST:               €55 per person / Group of 3 or more for just €120

This course is subsidised by ERF Skillnet – Early booking is advisable as places are strictly limited.

Feedback from previous participants:

“Jason’s training isn’t just theory. It’s practical, fast-paced, and full of real scenarios we deal with daily.”
— James O’Donnel, Sales Director, Emagine

“His training is next level and delves into the whys and what’s, and gives you a great sense of ambition.
I would highly recommend.”
— Cillian Greene, Recruitment Lead

About the Trainer – Jason Cooper:

Jason is one of Ireland’s top-rated sales trainers and business growth advisors. He has trained over 4,000 professionals worldwide, helping teams sell with confidence, purpose, and process. His approach blends sales psychology, strategic frameworks, and human connection to turn sellers into trusted partners.