
The TOUGH-MARKET Win Series (1)
Back to Basics: Building a Proactive Business Development Routine
The recruitment market has shifted significantly in recent years. Consultants who previously worked in strong trading environment are now encountering longer hiring cycles, increased competition and fewer inbound opportunities.
As a result, many recruiters are rediscovering the importance of structured business development and relationship-building.
While recruitment has its own dynamics, the core skills that underpin success remain consistent across industries.
This workshop series will focus on strengthening the core people-to-people skills that underpin successful recruitment desks. The sessions will provide recruitment consultants with practical frameworks, tools and confidence to support proactive outreach, stronger client conversations and more structured pipeline development.
The workshops are highly practical and interactive, enabling participants to apply learning immediately within their roles.
Workshop 1 will cover the following:
Focus: Developing the structure and discipline required to build new business in a competitive market.
Many consultants know they need to increase business development activity but lack a clear framework for doing it consistently. This workshop introduces a simple structure for proactive outreach, helping consultants understand the relationship between activity, pipeline and results.
Objectives
– Understand the realities of business development in today’s recruitment market
– Learn how successful consultants structure their outreach activity
– Develop a clear daily and weekly business development routine
– Understand the importance of research, preparation and follow-up
Outcomes: Participants leave with a clear and repeatable framework for generating new opportunities.
DATES: Tues 21st April
TIME: 10am – 12.30pm
LOCATION: Online webinars
COST: €50 per person (if you wish to do all 3 workshops in the series for a special rate of €130, please select the multi-workshop option HERE)
Attend 1 workshop as a stand-alone or all 3 for a reduced rate. This course is subsidised by ERF Skillnet – Early booking is advisable as places are strictly limited.

Lynda is a highly experienced Sales, Negotiation and Communication Trainer with a background in sales, business development and over 15 years in professional training and education. Her expertise lies in helping professionals strengthen the people-to-people skills that underpin commercial success – connecting with clients, building relationships and trust, communicating value and navigating challenging business conversations.
Lynda has extensive experience delivering programmes across higher education, apprenticeships and industry training, designing and facilitating workshops in sales, negotiation, communication and relationship management.Over the past five years she has also worked with recruitment consultancies and recruitment professionals, supporting consultants to strengthen their business development approach and build stronger client relationships.Known for her engaging facilitation style and strong interpersonal approach, Lynda creates highly interactive sessions that combine clear frameworks with practical exercises, enabling participants to apply learning directly to their day-to-day work.